This is getting out of control.

TLDR
The video outlines an SEO strategy to rank higher for complex, multi-word queries (often AI-assisted and at least seven words long) by leveraging Google Search Console and ChatGPT. It instructs users to identify high-potential queries they already rank for, then use ChatGPT to generate an article outline and content by analyzing top-ranking competitor articles. Crucially, the AI-generated draft must be thoroughly refined with personal experience, company logos, and diverse media to create a unique and authoritative piece. This method aims to significantly improve visibility for intricate, LLM-driven searches.

Summary
Edward Sturm's video, titled "This is getting out of control," addresses the increasing prevalence of sophisticated, multi-word search queries, particularly those at least seven words long, which are frequently formulated with the assistance of Large Language Models (LLMs). He posits that content creators can significantly enhance their search rankings by proactively optimizing for these AI-assisted searches. The core argument is that while many websites may already be ranking for these complex queries, a targeted approach can elevate their position and capture more organic traffic. Sturm introduces a step-by-step workflow designed to exploit this evolving search landscape.

The method begins by directing users to Google Search Console's "Performance" section, specifically "Search Results." Here, the user is instructed to apply a filter for queries that contain "reax" (though the video quickly clarifies these are searches of at least seven words, usually done with the help of LLMs). The goal is to identify existing queries for which one's site is already ranking, but which are prime candidates for higher placement. Once a suitable long-tail, AI-assisted query is selected, the user is to search this exact phrase on Google. From the search results, the top three articles are chosen, and a "detailed Chrome extension" is utilized to efficiently extract all headings from these high-ranking competitors.

These gathered headings, alongside the target keyword, are then fed into ChatGPT. The first prompt instructs ChatGPT to "write headings for my own article that combines the best of everything," effectively synthesizing a comprehensive and optimized outline based on competitor best practices. Following this, a second prompt guides ChatGPT to "use this outline to write my SEO article for that keyword," generating an initial draft of the full content piece. This process leverages AI to quickly create a foundational article structured to directly compete with existing top-tier content.

However, Sturm stresses that the AI-generated article is only a starting point and requires substantial human enhancement before publication. Users are advised to meticulously read the draft, injecting their personal experience, insights, and unique voice. Critical additions include incorporating logos of companies one has worked with, integrating real and relevant photos, embedding videos, and generally enriching the article with a variety of media. A final detail is to remove any "mdashes" for improved readability. This human-centric refinement transforms a generic AI output into a highly differentiated, authoritative, and engaging piece of content, ultimately designed to rank significantly higher for the targeted complex, AI-assisted searches. The video concludes by inviting viewers to learn more about a "purchase intent SEO" method at compactkeywords.com.